It’s no secret we always want more from our computers. While more usually means adding to a device’s speed and performance, it can also mean delivering all the above, but in a sleeker, redesigned package. This less is more philosophy is precisely what Lenovo is embracing with its all-new family of IdeaPad’s that deliver the performance users expect, but with a streamlined approach to design and functionality that strips away the clutter and complexity.
Consisting of the IdeaPad 720S, 320S in S (slim) configurations and the mainstream IdeaPad 320, Lenovo’s new family of IdeaPad’s is ideally suited to modern consumer tastes in style, form and function. From re-imagining and simplifying the subtlest design elements to incorporating the tools and features users want most, Lenovo has designed a series of laptops that will fit virtually any consumer taste, need or budget.
Minimalist Design for Maximum Appeal
Whether you’re talking about Gen Z’s desire to stay digitally connected at all times,1 the millennial generation’s desire for lower-cost living options,2 Gen X’s demand for performance and innovation3 or the Baby Boomers’ quest for technology that’s both smart and easy to use,4 Lenovo’s new family of IdeaPads is as diverse in style and substance as the people who depend on them.
Pretty on the Outside
From their most heavily used workhorse elements to their subtlest surface hues, tones and finishes, every part of the IdeaPads was a consideration in the design process. Beveled edges produce smooth clean lines, while an angled front edge was added for easier lid opening. The thinner side profile, especially in the S models, coupled with the IdeaPads’ simplified rear delivers an unmistakably lean visual impression and a great carrying experience.
Lenovo’s less is more mindset continues with the engine beneath the hood. While every laptop comes equipped with the latest Windows 10 Home operating system and the powerful performance Lenovo customers have come to expect, we’ve been careful to include a selection of upgraded features that dramatically improve the user experience without breaking the bank. If performance and portability are important, buyers can choose between the three ultra-thin S models. The IdeaPad 720S, for example, has up to the latest 7th Gen Intel Core i7 processor, blazing fast Thunderbolt 3 port and up to 512 GB PCIe SSD – weighing only 1.55 kg (3.4 lbs.) and 15.9mm (0.63 in) thin, ideal for mobile workers and students.