Lenovo Introduces New Sub-Brand for New Gamers

Gaming doesn’t have to be enjoyed only on a high-end gaming PC. Lenovo announced a new sub-brand called Lenovo LOQ (pronounced “lock”). lets new gamers set out on the first steps of their gaming journeys, allowing them to explore new virtual worlds and connect with new real-world communities with gaming devices that are packed with features without breaking the bank. Offering plenty of choice, the brand-new lineup of Lenovo LOQ gaming laptops include the Intel-based Lenovo LOQ 16IRH8 and Lenovo LOQ 15IRH8 laptops as well as the Lenovo LOQ Tower 17IRB8 desktop PC, and the AMD-based Lenovo LOQ 16APH8 and Lenovo LOQ 15APH8 laptops. Inspired by Lenovo’s premium Legion-branded gaming line-up, the new Lenovo LOQ line encompasses more than just design features such as the rear I/O notch on its laptops and the shared stylized ‘O’ in both brands’ logos. The two sub-brands are complementary in catering to a wider gaming community, including beginner gamers setting off on their gaming paths to greatness with Lenovo LOQ as well as those leveling up to Lenovo Legion devices to compete against more advanced opponents.

New gamers will enjoy lots of choice with the Lenovo LOQ gaming portfolio, no matter the screen size (15-inch or 16-inch), the processor (up to a 13th Gen Intel Core or AMD Ryzen 7000 Series CPU), or graphics (NVIDIA GeForce RTX 4060 Laptop GPU). Lenovo LOQ gaming laptops with NVIDIA GPUs feature a MUX switch that enables the integrated GPU to be bypassed via NVIDIA Advanced Optimus during gaming sessions. This allows the NVIDIA graphics cards to interface directly with the display and result in higher frames-per-second with reduced latency, so that games run smoother and look even better. When not gaming, the MUX Switch allows the laptop to use the integrated graphics, optimizing battery life.

The Lenovo LOQ Tower is the obvious choice for beginner gamers who want a desktop PC that can play great out of the gate, with future-proof expandability and bold aesthetics. The front of the spacious 17L chassis’ blue-accented 2D and 3D striped patterns are a nod to the Lenovo Legion gaming pedigree that not only look sharp, but also provide increased ventilation that allow the up to 13th Gen Intel Core i7-13700 CPU and up to the latest NVIDIA RTX 40-Series GPUs to breathe during heavy gaming sessions. Memory is expandable up to 32GB 3200MHz DDR4 RAM, and expansive storage options abound with up to a 2TB 3.5” 7200RPM SATA HDD2, a 1TB PCIe NVMe TLC M.2 2280 SSD2, and support for up to 1 SSD and 2 HDD (each, sold separately). Connect to the net with Wi-Fi 6e or via the 2.5Ghz LAN port. The Lenovo LOQ Tower 17IRB8 packs competitive hardware into a handsome chassis that allows for room to grow with the gamer.